Epic Brand fail
- Sheldon
- Nov 9
- 1 min read
A case of GREAT promise, failure in delivery
i was on my way back from Vasai yesterday. At Andheri (Mumbai) station, I noticed an ATM. That would have been sufficient, as I needed to get cash.
But this one SCREAMED - Rs.100/- and Rs.200/- bills available via an LED placed on top and on its vinyl branding (see pic).
Getting chutta (change in small denominations is a blessing in India as i am sure it is in ANY city in the world!), so i made Mum wait to get me some cash, THINKING it would ALL be in 100 & 200 bills.
ALAS, i got just a few notes in 100 & 200, rest in 500's.
While i had the money, I felt like the brand had cheated me with a false promise.
Notes to the CEO / brand manager:
1. Solve problems, dont create more.
2. Dont SCREAM things you CAN'T deliver on.
Comments