25+ Years of Turning Culture into Commerce
Still chasing the next “what if?”
For 25+ years, I’ve worked at the intersection of media, entertainment, youth culture, content, e-commerce, and technology—building ideas, brands, and businesses across India and Asia.
Key Highlights
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Youth Culture & Media: Helped brands connect with India’s youth at Kankei and worked on iconic youth formats like Get Gorgeous and Channel [V] music properties.
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Massive Scale Impact: Helped build India’s largest school contact program at Cartoon Network, impacting millions of students nationwide through Next Big Toon.
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Award-Winning Work: Recipient of a Promax Award for excellence in media and entertainment marketing.
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Digital Engagement at Scale: At OnMobile, helped build Big FM’s national mobile engagement platforms (5454 / 5055454).
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OTT Pioneer: Part of the early team that soft-launched HOOQ—one of Asia’s first pan-regional OTT platforms.
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Brand Strategy & Monetisation: Consultant to leading businesses including Dream Theatre Group across marketing, monetisation, and go-to-market strategy.
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Licensing & Merchandising: Worked within the $262B global licensing ecosystem through Licensing International
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Ecommerce: built an organic farm produce e-commerce business called GheeDeepot.com later transitioned to india's leading Plug and Play Brand Commerce company ND Commerce, worked with brands like Voltas, ASICS, Onitsuka Tiger, and ECCO.
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Content Syndication Across APAC: Through Brandwith, helped platforms like Hallmark+, Curiosity Stream, Fuse+, DUST, and PBS KIDS expand through telecom partnerships across APAC.
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AI x Creativity: Exploring the future of storytelling through AI-powered music, distributed across 150+ streaming platforms and radio, podcasts - Conversations with Wisdom - where i interview Senior Citizens to cull nuggets of wisdom for the ages from them & Chai with the CEO where i interviewed 20+ CXO's from India and across the globe.
What I bring to the table:
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Storytelling that sells.
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Strategy that scales.
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Execution that delivers.
I connect culture, content, and commerce to turn ideas into impact.